Tourism Marketing for Cities and Towns. Using Branding and...

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Tourism Marketing for Cities and Towns....

Tourism Marketing for Cities and Towns. Using Branding and Events to Attract Tourists

Bonita M. Kolb, Ph.D. (Auth.)

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Որքա՞ն է ձեզ դուր եկել այս գիրքը:

Ինչպիսի՞ն է բեռնված ֆայլի որակը:

Բեռնեք գիրքը` գնահատելու դրա որակը

Ինչպիսի՞ն է բեռնված ֆայլերի որակը:

Կատեգորիաներ:

Business & Economics - Markets

Տարի:

2006

Հրատարակչություն:

Elsevier/Butterworth-Heinemann

Լեզու:

english

Էջեր:

308

ISBN 10:

075067945X

ISBN 13:

9780750679459

Ֆայլ:

PDF, 1.14 MB

IPFS:

,

english, 2006

Այս գրքի ներբեռնումը հասանելի չէ՝ հեղինակային իրավունքի սեփականատիրոջ բողոքի համաձայն

Beware of he who would deny you access to information, for in his heart he dreams himself your master

— Pravin Lal

Ձեզ կարող է հետաքրքրել

Metin Kozak, Luisa Andreu — Progress in Tourism Marketing (Advances in Tourism Research)

Dennis E. Deuschl — Travel and Tourism Public Relations: An Introductory Guide for Hospitality Managers

John Swarbrooke, Susan Horner — Consumer Behaviour in Tourism, Second Edition

Nigel Morgan, Annette Pritchard, Roger Pride — Destination Branding, Second Edition: Creating the unique destination proposition

Keith Dinnie — Nation branding: Concepts, Issues, Practice

Daniel C. Funk — Consumer Behaviour in Sport and Events: Marketing Action (Sports Marketing)

Simon Anholt — Places: Identity, Image and Reputation

Erschbamer, Greta; Innerhofer, Elisa; Pechlaner, Harald — Overtourism : tourism management and solutions

Scott McCabe (ed.) — The Routledge Handbook of Tourism Marketing

Nigel Evans — Strategic Management for Tourism, Hospitality and Events

Leonard H. Hoyle — Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)

Robert D. Reid, David C. Bojanic — Hospitality Marketing Management

Norbert Vanhove — The Economics of Tourism Destinations

Scott McCabe — Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases

Eli Avraham, Eran Ketter — Media Strategies for Marketing Places in Crisis: Improving the image of cities, countries and tourist destinations

Steven Pike — Destination Marketing: An Integrated Marketing Communication Approach

Stephanie Hemelryk Donald and John G. Gammack — Tourism and the Branded City (New Directions in Tourism Analysis)

Michelle M. Metro-Roland — Tourists, Signs and the City: The Semiotics Of Culture In An Urban Landscape (New Directions in Tourism Analysis)

Valene L. Smith — Hosts and Guests: The Anthropology of Tourism

J. R. Brent Ritchie, Geoffrey Ian Crouch — The competitive destination: a sustainable tourism perspective

Alan Fyall; Patrick Legohérel; Isabelle Frochot; Youcheng Wang — Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences

Stephen J. Page — Tourism Management

Judith Mair — The Routledge Handbook of Festivals

Alastair M. Morrison — Marketing and Managing Tourism Destinations

Alberto Vanolo — City Branding: The Ghostly Politics of Representation in Globalising Cities

Nilanjan Ray, Raj Kumar, Dilip Kumar Das — Tourism Marketing: A Strategic Approach

Vinnie Jauhari — Hospitality marketing and consumer behavior : creating memorable experiences

Simon Hudson — Tourism and Hospitality Marketing: A Global Perspective

Metin Kozak, Nazmi Kozak — Tourist behaviour: an international perspective

Óscar Lima Silva (editor) — Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries (Advances in Marketing, Customer Relationship Management, and E-services)

Taylor & Francis Group — Event Tourism in Asian Countries: Challenges and Prospects

Rodoula H. Tsiotsou, Rodoula H. Tsiotsou, Ronald E. Goldsmith — Strategic Marketing in Tourism Services

Dowling, Ross Kingston; Weeden, Clare — Cruise ship tourism

Lohmann, Guilherme; Panosso Netto, Alexandre — Tourism theory : concepts, models and systems

Albrecht, Julia N — Visitor management in tourism destinations

Larry Dwyer, Alison Gill, Neelu Seetaram, Larry Dwyer, Alison Gill, Neelu Seetaram (Eds.) — Handbook of Research Methods in Tourism: Quantitative and Qualitative Approaches

Muzaffer Uysal; M Joseph Sirgy; Stefan Kruger — Managing Quality of Life in Tourism and Hospitality

Ahmad Jamal; Razaq Raj; Kevin A Griffin — Islamic Tourism: Management of Travel Destinations

Azizul Hassan, Juan Ignacio Pulido-Fernández, Anukrati Sharma, (eds.) — Sustainable Destination Branding and Marketing Strategies for Tourism Development

Mark Anthony Camilleri — Tourism Planning and Destination Marketing

Richard Sharpley, Philip R. Stone — The Darker Side of Travel: The Theory and Practice of Dark Tourism

John Connell — Health and Medical Tourism

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